Hey, I’m Chris. Senior UX/UI Designer.
Leading design at Huckberry since 2021
I’m the Senior UX/UI Designer at Huckberry, leading design across the customer experience — checkout, navigation, discovery — and the internal tools the team uses to run the store. I work with product, engineering, e-commerce, and marketing, from framing a problem through to what ships.
From strategy to shipped experience
I like being involved throughout the process: understanding the problem, shaping the direction, working through the details, and learning from what happens after something ships.
Product thinking with measurable impact
I use research, data, experimentation, and business context to understand what’s worth solving and why. I focus on creating experiences that make things simpler for users while delivering meaningful results for the business.
Craft beyond the mockup
I care about interaction, visual design, and the details that make digital experiences feel considered. I also work comfortably in HTML and CSS, which lets me prototype, build custom web experiences, and stay closely involved through implementation.
Systems over one-off solutions
I think about how individual decisions fit into the larger experience. Whether I’m evolving a design system, rethinking a workflow, or designing something new, I look for patterns that create consistency without limiting what comes next.
Ownership from idea to launch
I’m comfortable moving from ambiguity to execution: bringing the right people into the process, working through constraints, making decisions, and staying involved until the experience is in users’ hands.
10+ years working across product, web, and commerce
My career has moved across client work, e-commerce, large-scale web systems, and product design. Each role added a different layer to how I work today, from visual craft and implementation to systems thinking, experimentation, and business impact.
I lead UX/UI design across Huckberry’s digital experience, spanning core commerce, internal tools, design systems, and campaign work. I work across product, engineering, e-commerce, and marketing, often taking projects from early strategy and experimentation through design and implementation.
I designed web experiences and internal tools across the university, working with teams from early strategy through production. My work also included CMS workflows, accessibility, and evolving the university’s shared design standards and systems.
I led web design for e-commerce clients, working directly with brands from early strategy through launch. I designed Shopify storefronts, landing pages, campaigns, emails, and reusable templates while collaborating closely with developers through implementation.
I designed web, mobile, and native app experiences across a range of client projects, working with project managers and developers from research and wireframes through visual design, prototyping, QA, and launch.
From strategy to execution
- Product Thinking
- Systems Thinking
- Experimentation
- Data Analysis
- User Research
- Usability Testing
- UX/UI Design
- Interaction Design
- Visual Design
- Prototyping
- Design Systems
- Accessibility
- HTML/CSS
- React/Next.js
- Responsive Web Design
- Design-to-Code
- QA & Implementation
- Cross-functional Leadership
- Product & Engineering Partnership
- Stakeholder Alignment
- Mentorship
Family, friends, and adventure
See the work
Case studies on checkout, navigation, and the systems behind them.