Problem: Mobile shoppers had to create an account before paying, and drop-off at registration kept surfacing in the data.
Impact: Increased mobile orders by 6.6%, about 50 more a day, without giving up account creation as a business goal.
Problem: Navigation and the product hierarchy lived in separate admins, so nav categories drifted from the landing pages.
Impact: One workflow for merchandising, the full catalog in the nav, on every device. Now tracking nav clicks and conversion.
A selection of web experiences spanning brand storytelling, e-commerce, interaction, and front-end implementation.
How I work, where I've worked, and a little of life outside it.
