Over the years I’ve solved problems, shipped products, and moved the needle. I’ve worked with amazing teams, helped shape direction, and led design from idea to launch.
Get to Know MeProblem: Mobile shoppers had to create an account before paying, and drop-off at registration kept surfacing in the data.
Impact: Increased mobile orders by 6.6%, about 50 more a day, without giving up account creation as a business goal.
Problem: Navigation and the product hierarchy lived in separate admins, so nav categories drifted from the landing pages.
Impact: One workflow for merchandising, the full catalog in the nav, on every device. Now tracking nav clicks and conversion.
A selection of web experiences spanning brand storytelling, e-commerce, interaction, and front-end implementation.
I'm always up for collaborating or chatting with like-minded designers or engineers.
