I approach design like an adventure, guided by curiosity and a desire to understand people. Every project brings new perspectives and challenges that change how I see the world and my work.
Get to Know MeProblem: Mobile shoppers had to create an account before paying, and drop-off at registration kept surfacing in the data.
Impact: Increased mobile orders by 6.6%, about 50 more a day, without giving up account creation as a business goal.
Problem: Navigation and the product hierarchy lived in separate admins, so nav categories drifted from the product listing pages.
Impact: Unified the merchandising workflow and brought the full product catalog into navigation across desktop and mobile.
A selection of web experiences spanning brand storytelling, e-commerce, interaction, and front-end implementation.
I'm always up for collaborating or chatting with like-minded designers or engineers.
