Let’s find the why. A polished looking product is nothing without a good strategy. I like to start every project off with the “Why," learn the target audience, and create a measurable action plan.
Ideation & Design
Brainstorm! In this phase, I try a multitude of design options to find the best solution for the problem at hand. I also consider how motion will play a role in bringing delight to the design.
Nothing’s perfect until tested. While I’d like to think the first design will always be the best solution, the fact is in most cases, it will need some modifications. I user test my designs to make sure they are ready for the real world.
Design doesn't end here. As much as possible, I like to get my hands dirty and play a big role in the development of a product.