With over a decade of experience, I help teams build thoughtful digital products that balance user needs, business goals, and technical constraints.

I start by understanding the problem and aligning on goals, user needs, and constraints. I analyze workflows, behaviors, and data to uncover patterns, ensuring design decisions are grounded in reality and drive meaningful outcomes for both users and business.
I explore multiple directions to find the balance between usability, business needs, and technical feasibility. I prioritize hierarchy, clarity, and scalable systems, designing for how products are used in the real world, not just how they look.
My hands-on front-end experience helps me understand technical constraints, anticipate challenges early, and contribute to solutions when needed. I work closely with engineering to refine interactions, reduce friction, and deliver products that balance user needs with business goals.