Hey, I'm Chris Jordan.
Senior UX/UI
Designer at
Huckberry
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Web Work

Web experiences from concept to code

A selection of web experiences spanning brand storytelling, e-commerce, interaction, and front-end implementation.
Huckberry About

Bringing the Huckberry story to life on the web

An interactive brand experience designed to tell Huckberry’s story through editorial content, photography, and motion.

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Huckberry About page hero: The One Stop Men’s Shop, for everyday adventure
Huckberry About page founding story, introducing Richard and Andy
Huckberry About page newsletter sign-up and See You Out There footer
Huckberry About page on mobile: the Gear Not Stuff product promise
Collection Experiences

Turning product collections into stories

A series of landing experiences that bring products, editorial storytelling, and Huckberry’s point of view together around seasonal collections.

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PatinaTech Collection landing page
Waxed Trucker Jacket collection landing page
PatinaTech Collection landing page on mobile
Flannel-Lined Waxed Trucker Jacket section on mobile
Dream Year Giveaway

Inviting customers to chase their dream year

A campaign landing experience for The Dream Year Giveaway, built around video, editorial storytelling, and a simple path to enter for $100,000 in cash and more.

The Dream Year Giveaway campaign landing page
Dream Year Giveaway entry steps and the Chase Your Dream story
Dream Year Giveaway: My Dream Year ideas and key dates
Dream Year Giveaway on mobile: $100,000 in cold hard cash
Next case study
Huckberry checkout — the redesigned guest checkout entry on iPhone
View Case Study
Case 01 / Checkout

Rethinking checkout to unlock $4.5M in annual revenue

  • Problem: Mobile shoppers had to create an account before paying, and drop-off at registration kept surfacing in the data.

  • Impact: Increased mobile orders by 6.6%, about 50 more a day, without giving up account creation as a business goal.

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